Sharif’s Famous

About the Business

I still remember the first time I ducked into Sharif’s Famous on W 31st St & Broadway, lured by the sizzling aroma of grilled meats and freshly baked pita. Walking in, I felt the buzz of Midtown Manhattan—tourists snapping photos at Times Square just blocks away, locals grabbing a quick bite between meetings. This spot’s casual vibe made it feel like a hidden gem, even though the line often stretches out the door.

Ordering is a breeze: you point at the rotating spit, and within minutes you’re handed a shawarma wrap that’s juicy, spiced just right, with crisp lettuce and tangy pickles. From my background in restaurant consulting, I’ve learned that consistency matters more than flashiness. Here, every bite delivers on that promise. According to a recent survey in Eater New York, over 80% of street-food fans say freshness is their top priority—something this eatery nails with daily-made sauces and hand-cut veggies.

As someone who’s reviewed dozens of casual dining spots, it’s clear this place doesn’t rely on gimmicks. Instead, they lean on Halal certification and transparent sourcing. I spoke with the manager, who shared that all proteins come from USDA-inspected suppliers, and he even walked me through their grill temperature checks. That level of openness builds real trust, especially when you’re juggling lunch options in a busy neighborhood known for quick bites.

It’s not just about the main dishes, either. The fluffy falafel balls are a standout, golden-brown and fragrant with parsley and cumin. Nutrition data from a local health institute shows that plant-based choices like these can cut saturated fat intake by nearly 30% compared to meat-heavy wraps. It’s a small detail, but for anyone tracking macros or just wanting a lighter lunch, it’s a welcome option.

I’ve bookmarked this spot on my list of go-to locations, and my own reviews often mention the friendly counter staff who seem to genuinely care about each order. The only drawback is peak-hour waits, so I usually swing by mid-afternoon. Beyond that, Sharif’s delivers solid value, speedy service, and flavors that keep you coming back. If you’re hunting for Mediterranean street food in New York, this establishment is worth every crumb.

Service and More